Speaking well is useful. Speaking with intention is leadership.
“Speak well.” “Use the right words.” “Avoid the wrong tone.”
Yes, okay. But all this isn't enough. Because in a company, you don't just need proper communication. You need effective communication. that leaves its mark.
Every day I see professionals who talk (a lot), present (well), express themselves (impeccably). But then... the team doesn't move. Colleagues don't react. The results don't change. Why?
Because words aren't arrows. They're switches.
And it's not enough to throw them with style: you need to light them with intention.
Speaking with intention: what does it mean?
It means to stop communicating out of habit and start communicating with a about: motivate, orient, clarify, inspire trust, close a cycle, open a new one. True communication is not an emotional luxury. It is a management lever, an operational accelerator, an activator of trust.
In Loveconomics—the model we bring to companies—every word you use creates a climate. And the climate you create, with words, directly influences motivation, clarity, and collaboration.
How does all this affect business?
- Less noise, more listening
The right words come straight to you. Without having to repeat them five times in three different meetings. - More quality in messages
Fewer misunderstandings, fewer "I told you sos," fewer missed calls. More true focus. - Dialogues that activate
Faster decisions, more ownership, less effort to coordinate everything.
3 micro-exercises to make your style speak (well) too
1️⃣ How many textbook phrases do you use without thinking?
Practical test:
During your next meeting or important email, monitor your verbal automatisms. Such as:
- “Let's stay aligned”
- “Great idea”
- “We put it on the ground”
Are they really useful? Do they speak to people, or do they sound hollow?
Goal: Replace them with phrases that leave a mark.
2️⃣ Have you ever used a real word where a command would have been enough?
Concrete experiment:
Next time you give a directive, add a piece of context:
- “We do it this way because it helps us…”
- “I’m giving it to you because you’re really good at it.”
- “It's not perfect, but it's the best we can do right now. And that's okay.”
Then observe: does the level of attention change? Does the response increase?
3️⃣ Does your style convey clarity or formality?
Immediate reflection:
How do you speak in tense moments?
How do you end a difficult meeting?
How do you greet a colleague after a mistake?
Language is like a compass: it either guides or confuses. And if your style is too contrived to make a good impression, you risk leaving no one to understand where you're going.
Question to keep in your pocket:
Next time you speak to your team… do you want to make a good impression, or do you want to make an impact?
Simple words, extraordinary impact
If you're interested in the silent power of words that truly change the climate in a company, I recommend reading this article:
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